Ad Campaign for Aerie
Concept ideation, copywriting, and ad design
I created a brand campaign for the underwear brand Aerie.
Background
Most models and celebrities in the world are very slim and tall. But we don't have to set that as our role model as a symbol of beauty.
Sometimes it is not others who are judging their own body shape, but themselves. People assume they are not perfect because they are different from others or different from the models they see on social media.
Aerie carries underwear in many sizes and is well suited to create this campaign and encourage people to pursue beauty in their own way.
Work
<Headline>
Your model is YOU
<Tagline>
You don't need to judge yourself
<Body Copy>
Aren't you the one who is judging yourself the toughest?
No matter what anyone says, only you can be your best friend. You don't have to set anyone else's appearance as your goal because you are already perfect as you are.
Still, want to judge yourself?
Magazin Ad
Website Ad 
Billboard Ad
Billboard Ad